SEO Tips 33: Factors Getting High Google Ranking

Many webmasters and internet marketer can't see the forest for the SEO trees anymore. Google ranking method has been changing a lot. In fact it has been changing every week. What are the most important factors to will affect your ranking in the search engines, especially Google?

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First, Put Yourself in the Online User’s Shoes.

Is your website’s information relevant and easy to find for your user? If not, than you should fix that immediately. Remember Google’s philosophy "Focus on the user and all else will follow."

So, if you build a quality website for your users, your good rankings will follow. Now, some may not be aware the technical factors affecting the website’s ranking. To help users better find your webiste, here are 33 top factors that will affect your ranking in the search engines.

1. Keyword in Domain Name

This is very crucial for your business. Adding the right keyword in the domain name will make your SEO success half way immediately. Don’t worry if you already have a domain name. There are other SEO factors that can help boost your ranking.

2. SEO Friendly URL’s

Avoid dynamic URL’s, because Google robot cannot index your pages.

3. Keywords in URL

4. Meta Title Tag

This is the most important part in the search engine results. When people type in the keyword or phrase in the search engine, it will return a list of matching webpages. The reader will quickly through the title tags and decide to click on it or not.

So, you want to increase the click through rate by add the relevants keyword in the meta title tag of each webpage.

5. H1, H2, H3

This is the HTML that you highlight the headings and sub headings of your body content. With these tags the search engines can identify the topic of your webpage. Add the important keyword in your H1, H2 and H3 headings.

6. Unique Quality Content

It’s been repeated many times: Content is King. Google and other major search engine don’t like duplicate content. By provide unique content your website will immediately receive credits from the search engines.

7. Inbound Links from Authority Websites

Certain websites have been active for more than 10 years. These websites have shown the search engine that they are trusted websites.
Getting inbound link from them will give your website a high ranking score. Government and University website are the most difficult to get inbound links. They only link to relevant and valuable resources.

Getting inbound from these authority website will certainly give your website a boost in ranking.

8. Inbound Links from Relevant Website

Having inbound links from websites with similar topics

9. Inbound Links from Different Servers

This is another challenging one. Getting links from the authority site is already difficult, but if you can get relevant links from different authority sites located in different locations (servers) your SEO ranking will has a tremendous boost. That’s why you should use different SEO link building strategies and not just one.
Use a variety of SEO marketing strategies to get inbound from different servers such as: Article marketing , Press release maketing, Document Sharing, Ebook distribution, Yahoo Answer Marketing, Hubpage Marketing, Squidoo Marketing and more...

10. Age of Inbound Link

Nothing is more valauble than time. The longer the link pointing to your webste stays intact, the better. It shows that other website owners really like your website. This is a very strong inbound link.

11. Ignore Pagerank, and Focus on Quality Inbound Links

12. Link in the Body Copy

It is believed that links located in the body content (inside a paragraph) count for more than links placed to a navigation bar, sidebar, or footer that is far away from the content. Think about the clickability and from the reader’s point of view.

Which link will get higher chance to be clicked, links inside body copy you are reading or links at the footer or far right at the navigation bar? The answer is inside the body body. Our web analytics show that people prefer to click on the link inside the body copy.

Content links are more likely to be clicked, and many SEO experts believe that they count for more in the engines, too.

13. Anchor Text from Inbound Links

This is how the search engine can identify what the topic of your website is about. The keyword or phrase that is linking back to your website will have a great impact on the search engine rankings.

14. Don’t Forget Your Own Internal Links

Although inbound links are more important than internal links, it doesn’t mean you should neglect your website structure. Outbound are more difficult to get, especially from authority site, but the internal will help your user (google bot) find the information easier.

Every page in your site should link back to the home page. Make sure you link to as many of your pages as possible from your home page. If you can't fit more links in your navigation menu, put some extra links on the bottom of the page. The idea is that you want as few clicks as possible to get to all your pages. If a user (or Googlebot) has to go from your Home Page to an Article Page with three or more clicks, it will easily get lost.

Link the pages that are related with each other, so that the user (Google bot) can find the answers quickly. Another important internal link feature is the breadcrum. This will allow the user find out where the article is. Put the bread crum at the top and bottom of each page.

15. Use Keywords in Your Internal Links

16. Keyword Use in IMG ALT Attributes

17. Clean HTML Coding

Search engines are looking for text in your webpages. They love plan HTML pages. That’s why you see some websites with plain text rank higher than those beautiful fancy site.

The more complex code you use the more difficult it will be for the search engine robot to crawl your pages. Some webpages will not be indexed in the search engine, making your site lose lots of traffic.

Avoid using Javascript or Flash in your navigation. If you still want to use Javascript, make you also have links in plain HTML so the engines can see those links. Better use CSS that allows you have to a beautiful dropdown navigation in plain HTML.

18. Search Engine Friendly URL

19. Freshness of Pages

If the content changes over time, Google robot will visit your website more frequently, giving you higher ranking. It’s like a cloth store. If a store is always selling the same product and hasn’t changed any new designs for several months, customers will get bored and won’t come back. Same with a website. If your website is put online, but changed a single word for several years, Google robot doesn’t want to visit your website anymore. So more fresh content the better. That’s one of the reason blogs rank so you high!

20. Site Age

The longer your website online, the better. It shows that you have been working hard to keep your website up and running. Google knows that you are serious. Just like an online store, nobody wants to buy from a fly by night store.

21. Fast Load Pages

Make your webpages load fast. Nobody wants to wait minutes to see your webpages. Try not to exceed 100K page size. Smaller files are preferred, less than 40K. That’s why most pages with heavy flash, moving animations and video won’t get a high ranking.

22. Site Map

Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to “spider” your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page.

If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.

There are two different kinds of sitemaps, and the kind of which I am speaking here is a static site map that is visible to your site users, and not an XML sitemap (although that's well worth having too

23. Fix Broken Link

Nobody (including search engines) likes broken pages. So fix your broken links immediately. Don’t leave them for several months online, otherwise your website’s ranking will be dropped.

24. Show as an Expert with Site Theming

Google's terms, a theme is the subject matter - the topic. Focus on your topic by using many related terms. When you have a fitness website, try to write about fitness related topics. Avoid writing about fashion or real estate that is completely different from fitgness. Use a keyword suggestion tool. Have you used a thesaurus tool?

Mark, See link : http://www.webworkshop.net/google_themes.html The topic is what the web pages are about. A jewelry website's pages are about jewelry of various kinds, therefore the site's theme is jewelry. Each page might be about a different kind of jewelry. The theme of a page about bracelets is bracelets and the theme of a page about necklaces is necklaces, but the overall theme of the site is jewelry.

25. Avoid more than 2 Clicks

Make the information easy to be found by the user. People don’t like to click more than 2 times to find the information in your website. Make it easy for your visitors your page.

26. Time Spent on Page

Google patent - Relatively long time = indicates relevance hit. The longer a visitor stays at your page, it indicates your page has relevant information. This is another reason why we emphasize to the importance of quality content.

Create stickiness, keep your visitors reading.

Print this list of SEO factors and then start optimizing all the elements of your website to boost your Google rankings.

There more than 26 factors that will affect the ranking. In fact, more than 100 factors. We listed only the most important ones that have big impact on the ranking. Google algorthm has over 100 different factors to rank a website. As you know some of them are secret.

SEO 33 Tips