There are a lot of myths about SEO or search engine optimization. With time, competition has intensified to get ranks for popular keywords, and webmasters today would do anything to achieve those ranks. Algorithms followed by the search engines are unknown (webmasters and SEO professionals can only guess) and so, it often becomes very difficult to prove what works and what doesn’t. For example, perhaps you made some recent changes in the pages and suddenly you find that the ranks are shooting up. It is easy to conclude that your changes led to the improvement – but that may not be the case. The cause and effect conclusion is not that easy for SEO. And this is what gives birth to SEO myths.
Here Are Some Of The Most Popular SEO Myths
- Myth 1: It is essential to submit URL’s to the search engines – Though there was a time when this was necessary, but today it is not so. Search engine crawlers are now able to find new websites, even if it has not been submitted.
- Myth 2: It is essential to constantly update your website – Yes, it is a fact that if you update your content frequently, it is likely that the crawl rate will be better, but that is no guarantee that your website will achieve great ranks. To achieve great ranks, you should search engine optimize it. So if your website does not need to change, do not make those changes. Many websites that enjoy top ranks have not been changed for a long time.
- Myth 3: I have a lot of content, I do not need to do anything else – Content is very important for search engine optimization, but just your copy or a lot of it, may not be enough. In other words, though content is a good start, but you should never bank just on this to reach the top.
- Myth 4: PPC advertisements hurt organic rankings – There are those who believe that if you are running a PPC campaign your organic listings will suffer because Google will want you to keep running those advertisements. This is just a myth and nothing more.
- Myth 5: Meta tags – The content and the keyword in your Meta Description is not always displayed in the search engine results page. Google may pick up some other text from your website to display. Some webmasters also believe that your content for the Meta Description tag must be repeated in the copy of your page. In reality, Google presently ignores the Meta Description tag, and Yahoo does not match the description text with the copy of the page.
- Myth 6: One-way-only incoming links are important – In reality, this strategy may actually harm you. If you are an authority website, then of course you may receive a lot of incoming links without the need to link back. But if you are just an ecommerce web store, why would other webmasters link to you, if you do not link back? If you have hundreds of incoming links, and if you are not linking back, then Google may think you purchased those links, and will penalize you.
- Myth 7: A 4% keyword density will get me ranks – Search engine crawlers are very smart today and they are able to detect patterns in your content. So do not just include the keywords, come what may. It is always best to write for the readers and include the keywords naturally. Some people believe that your keyword should appear in the first sentence of the first paragraph, and the last sentence of the last paragraph. This is not really necessary.